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第5章 News Media(2)

The editors must never forget the success of any newspaper depends on advertising. He is usually anxious to keep the good will of local businessmen for this reason. But if the newspaper is well written and the news items have been carefully chosen to draw local readers, the businessmen are grateful for the opportunity to keep their products in the public eyes.

译注

①Visitors to Britain are sometimes surprised to learn that newspapers there have such a large circulation.

到英国的参观者有时吃惊地得知那儿的报纸有如此大的发行量。

②These papers are written almost entirely for readers interested in local events — births, weddings, deaths, council (地方议会) meetings and sports.

这些报纸写的几乎都是读者感兴趣的地方事件——出生、婚礼、死亡、地方议会会议和运动。

根据文章内容,选择正确答案:

1.Visitors to Britain are surprised to learn that .

A.there are so many local newspapers

B.local papers should have a circulation of four million

C.the “Daily Mirror” and “Daily Express” sell as many as 4 million copies every day

D.British newspapers are so widely read

2.Local newspapers have .

A.a circulation as large as that of national newspapers

B.a daily circulation of 13 million

C.a slightly smaller circulation than national newspapers

D.an even larger circulation than national newspapers

3.Which of the following is true?

A.Every town and country area has at least one paper of its own.

B.Nearly all towns and country areas have their own papers.

C.There is a paper, national or local, in each town and country area.

D.A lot of distant town and country areas do not have their own papers.

4.In the writers opinion, the editor must remember that no paper can possibly succeed without .

A.advertisements

B.interesting reports

C.a great deal of national news

D.an excellent sales manager

完形填空

Passage D

I was a reporter of an evening paper in London. One day I was1 to write a few articles on2 in London. It was3 that all my adventures started. I made a4 that the best way of collecting facts was that I would go deep into the5 of life. I used to be an actor, of course, I had6 all the skills of makeup① and could7 make good use of them. Having finished all necessary preparations, I8 myself in one of the busiest streets. At home that night I was9 to find that I had received more than a pound.

Well, you can imagine how10 it was to settle down② to work hard on the newspaper at two pounds a week, when I knew that I could11 as much as that in a single day! I12 my job as a reporter, though my pride was hurt. My knowledge of makeup helped me13 and my clever answers quickly made me almost a14 character. All day and every day, the money15 into my cap and I usually received16 two pounds in a day. In the end, I17 take a large bright beautiful white18 in the country, and later to marry. Nobody had any idea where my money19 came from. My dear wife only knew that I had20 in London: that was all.

译注

① makeup 化妆

② settle down 平静下来;专心于

根据文章内容,选择正确答案:

1.A. invited

B.asked

C.called

D.elected

2.A. playing

B.shopping

C.publishing

D.begging

3.A. then

B.there

C.soon

D.the capital

4.A. promise

B.conclusion

C.decision

D.preparation

5.A. diaries

B.realities

C. beginnings

D. difficulties

6. A. played

B. acted

C. learned

D. tried

7. A. even

B. just

C. hardly

D. still

8. A. found

B. placed

C. lay

D. expressed

9. A. excited

B. pleased

C. surprised

D. disappointed

10. A. interesting

B. successful

C. easy

D. hard

11. A. make

B. spend

C. save

D. care

12. A. gave in

B. gave off

C. gave up

D. gave out

13. A. a lot

B. a little

C. much

D. well

14. A. favourite

B. public

C. popular

D. funny

15. A. ran

B. came

C. threw

D. poured

16. A. nearly

B. totally

C. at least

D. at most

17. A. was able to

B. could

C. had to

D. must

18. A. land

B. house

C. garden

D. car

19. A. really

B. easily

C. simply

D. usually

20. A. office

B. job

C. bank

D. business

答案

Passage A

本文主要向读者介绍了报纸的有关历史,让读者了解最早的报纸,发行量最大的报纸等等。

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