①comment on／upon／about对……作出评论，e．g．The critics commented favorably on his new book.评论家们对于他的新书给予好评。
另外，对别人的提问、询问不想回答、不愿回答时，通常用No comment（无可奉告）2.We can bring in some humor too.我们还可以插进一点幽默的话。
这句中的bring in意为“介绍，引进，还进”，相当于introduce。bring in带可表达“搬进，收获，挣得，逮捕”之意，in为副词。e．g．①Bring in the washing；it looks like rain.把洗好的衣服收进来，好像要下雨了。
②He brings in an extra hundred dollars a month from his new job．他的新工作使他每个月多赚100美元。
③The farmers are bringing in apples.农民正在收苹果。
3.advertise：to make sth known to the public.（v.）
advertising（n）：the business which concerns itself with making known to the public.
Advertisement（n）=ad：a notice for something for sale.
We should advertise for someone to look after the garden.
Step 5.SB Page 25 Part 2 PracticeThe aim of this activity is to give students an oportunity to have a free discussion and to practise oral fluency.Go through the questions with the students.
And then ask them to do group work…When the students are working together，the teacher should go up and down among the students and give them any possible help.Make sure each student has a chance to show his/her opinions.
Step6 Workbook
Wb Lesson 17，Exx 1 and 2
Ss have to revise the dialogue in Lesson 17 before they do Ex.1.Allow them a few minutes to go through the passage and fill in the blanks with the proper words。Then call out some of them to read aloud the passage and correct the mistakesif there are any.
Ex.2 can either be done at the end of the class or as a follow-up of SB page 25，Part 2.
Homework：
1.Finish off the Wb exercises.2.make up a similar dialogue to show one"s opinion【教学设计方案】
ADVERTISING（2）
StepI.Reading comprehension：（give the students 7 to 8 minutes to finish the exercises.）
1.According to the text，most people read advertisements for：。
A.knowledge
B.fun
C.killing time
D.both information and fun（Key：D）
2.Why do most advertisements begin with a question？
A.Because nobody knows the answer.
B.Because a question can make an advertisement funny.
C.Because readers will be interested in finding out the answer.
D.Because a question will win more customers for a company.（Key：C）
3.What is very important in an advertisement？
A.A question.B.Information.
C.Humor.D.A story.（Key：C）
4.What is one of the dangers of a series of advertisements？
A.Readers will be tired of reading too many texts.
B.Readers will lose patience.
C.Readers will forget the name of the product.
D.Readers will forget the advertisement.（Key：C）
5.What may turn a good advertisement into a bad one？
A.A question.
B.A story.
C.Bad translation.
D.The expensive price of the product（Key：C）。
StepII.lanuage points：1.What make a good advertisement？
怎样才能使广告做得好呢9句中的make是及物动词，作“（有条件）成为”解。原句相当于：What makes an advertisement a good one？
又如：Cold tea makes a good drink in summer．冷茶是夏季很好的饮料。
2.Nobody bought he product，however，because when translated it meant“X puts living things into dry hair”
然而，谁也不来买这个产品，因为原句经过翻译之后，意思变成了“X使干发生虫。”
句中的when translated＝when it was translated，相当于一个时间状语从句。
当从句的主语和主句的主语一致时，我们可将从句的主语和部分谓语动词省略，而采用分词的形式。
如：I won"t go unless Invited．（=…unless am invited．）如果没有邀请，我就不去了。
If playing all day，you"ll learn nothing．如果整天玩，你什么也学不到。
当从句是由引导词十it is/it was＋adj．这一结构时，可将it is或it was省略，类似的说法有when necessary，when possible，if necessary，it possible等。
又如：This difficulty must be avoided if possible．If necessary，we"ll try our best to help you．（＝If it is necessary，…）如果需要，我们将尽力帮助你们。
3.Is it a waste of money？广告是不是浪费钱呢？
句中的waste是不可数名词，但它表示一种浪费时，可与不定冠词a连用，用成It is waste of time／money／breath／energy／speech to do sth.。e.g.
①It"s a waste of breath to talk to him．和他交谈自费口舌。
②It"s a waste of time to wait any longer．再等下去是白费时间。
4.A company that sold hair cream wanted to say“x puts life into dry hair”
一家卖发蜡的公司本来是想说：“X使干发生辉。”
句中的put…into的直接意思是“把……放入”，随着put后面所接名词的不同，含义异常灵活。
①put life into the dry hair（life为生命力、活力）使干发生辉。
②put living things into the dry hair（living things为有生命的东西）使干头发生虫。
5.Sometimes advertisements tell a story，or the story may be continued over anumber of advertisements.有时广告述说一个故事，或者这个故事在今后的一系列广告中连载。
句中的over为介词，在此处指时间，意为“在……中度过一段时间”。e．g．①These apples will keep over the winter可以把这些苹果一直保存到冬天以后。
②He has made great progress in his studies over the past two years．在过去的两年里，他在学业上取得了很大进步。
6.We had the idea tried out.这个观点已验证过了。
这句的句式have the idea tried out为过去分词tried out做复合宾补。这句式常用在have／get／make／keep等动词后面，意思是“把／让某人某物怎么样”。过去分词做复合宾语时与句子的宾语存在着逻辑上的被动关系。e．g①We shall have your luggage fetched from the airport．我们将派人去机场把你的行李取回。
②He"s going to have a new advertisement filmed.他准备马上叫人拍一份新广告。
【教学设计示例】
习题课教案
（整个练习紧扣课文内容及知识点，建议教师选用）
I.单项填空：从A，B，C，D四个选项中选出可以填入空白处的最佳答案。
1.We have in the local newspaper for new secretary，but we haven"t had any replies yet.
A.advised
B.advertised
C.announced
D.noticed（Key：B）
2.——Wokers in this company are not doing their duties.
——Advanced ways of management must be to make things better.
A.brought downB.brought inC.brought onD.brought up（Key：B）
3.I don"t wait to buy the coat.For thing I don"t like the colour，andfor，the price is too＿。
A.one；another；highB.a；the other；expensiveC.one；another；expensiveD.one；other；low（Key：A）
4.——She is very tired.
——So she is.She＿letters all day.
A.is typing
B.was typing
C.has typed
D.has been typing（Key：D）
5.They suggested that the doctor be sent for at once.
A.referred toB.referredC.refer toD.referring to（Key：A）
6.——Are there any English storybooks for us students in the library？
——There are only a fewA.if someB.if any
C.if many。D.if ever（Key：B）
7.Once you have made a promise，you must.
A.carry it onB.carry it outC。keep it up.D.get it through（Key：A）
8.——Why is he so？
——He"s just had some photos taken of himself with a actor.
A.excited；handsomeB.exciting；beautifulC.disappointed；handsomD.disappointing；pretty（Key：A）。
9.It"s a good way for us to memorize new words by seeing them。
A。proper1yB.repeated1yC。clearlyD。usually（Key：B）
10…The scientists thousands of chemicals before they found the right one.
A.were trying out
B.had tried on
C.have tried on
D.had tried out（Key：D）
11.in 1636，Harvard is one of the most famous universities in the UnitedStates.
A.Being foundedB.It was foundedC.FoundedD.Founding（Key：C）
12.The 1ong-1asting meeting，filled with arguments and quarrels，ended in disorder，no conclusion.
A.reachedB.to reachC.reachingD.would reach（Key：C）
13.，people don"t feel it hard to live through the winter.
